Top 12 WordPress Mailing List Plugins

Top 12 WordPress Mailing List Plugins

We know, you, just like us, hate receiving tons of messages on your email, from various senders, some of them apparently very shady, promoting all kinds of products or services. The thing is that these messages are sent as a part of some big email marketing campaigns, put together by marketing departments, in an attempt to convince you that whatever they’re offering is right for you!

Basically, the same messages, more or less customized, is sent to an entire mailing list, using an email client, which can also be integrated within WordPress, making the whole process very easy. But we bet you’re aware of how this works, otherwise, you would’ve been reading something on Buzzfeed instead of this, right?

Speaking of mailing lists, we have a little secret to share with you: if you have a WordPress-based website and you want to promote something related to it over email, there are quite a few excellent plugins which will make your work way easier! And since everybody is actually aiming for this, you will be really happy to find out that we’ve put together a list with 12 of the best mailing list plugins! Let’s see what we’ve come across, shall we?

#1 MailChimp for WordPress

MailChimp for WordPress

First in our top is a plugin which really comes in handy for anybody using MailChimp, simplifying the way sign-up methods for the client are added to a WordPress site. Also, it’s great for increasing the subscriber count, using various methods. And we’re not done, since it also allows creating some visually-appealing opt-in forms or integrating any other of them in your site, including comment, contact or checkout forms.

It’s a developer friendly plugin, well documented, with a knowledge based updated daily. You can connect it with your MailChip account in just a few seconds, while the seamless integration with several plugins, including WooCommerce and many others, and the multitude of available add-on plugins make it an excellent choice for any email marketer.

Periodic updates Premium version doesn’t justify the price
Free Too simple for advanced users
Excellent support Not able to fully filter spam subscribers

#2 MailPoet Newsletters

MailPoet Newsletters

Looking forward to taking your newsletter game to the next level? The folks over at MailPoet believe that developing them in WordPress should be easy, not hard, and they came up with this pretty nice plugin which should make you forget about complex clients like Aweber, MailChimp and so on…

With a huge list of features, MailPoet Newsletters allows you to create automated emails, post notifications, autoresponders and many more, using a simple and user friendly interface. And things get even better if you opt for the Premium version, but we’ll let you discover those all by yourself…

Over 70 themes to choose from Subscriber count limited to 200 in free version
Same look, no matter the email client Poor support
Option to fully automatize the sending process Server can work slowly sometimes

#3 OptinMonster


In an ideal world, all of your website visitors should subscribe to your blog, making your mailing list constantly grow. But we’re far from that world, considering that 70% of the people who leave your site will never come back. Wouldn’t it be nice to convert at least some of them into subscribers?

This is where OptinMonster comes in, helping you grow your list, using popups, floating headers, slide-ins, sidebar forms and much, much more. Combine this plugin with exit-intent technology, page-level targeting and behavior automation and an instant boost in conversion rate should be just a matter of days.

PS: You can integrate the plugin with most email marketing services, which is a huge plus!

It takes just a few minutes to build forms Free plan doesn’t offer that much for advanced users
Easy integration with email marketing services
Great for A/B split testing

#4 Newsletter


Pretty much the simplest way to create an actual newsletter system for your WordPress blog, this plugin, is perfect for building mailing lists and sending and tracking emails, hassle-free.

It integrates a responsive email drag and drop composer, as well as a customizable subscription widget, page or custom form. And if you want to add a personal touch to your emails, you can choose from quite a few customizable themes! Finally, the subscribers preferences are also excellent to fine-target your campaigns, so there’s no doubt that we’re actually talking about one of the best mailing list plugins!

Customizable themes Not the best support
Unlimited subscribers with statistics The UI can be a bit complicated
Unlimited emails with tracking Available only in English

#5 Free Tools to Automate Your Site Growth

Free Tools to Automate Your Site Growth

Just like the name says it (which is pretty unusual for a plugin, by the way), this is basically a set of tools for growing a WordPress site and making easier for readers to join your email list and share articles, but it also allows you to optimized with analytics.

To be more specific, we’re talking about List Builder, who can be used for creating a lightbox pop up to build email subscriptions, Share, which is for…well, sharing stuff from your blog, Welcome Mat, displaying a call-to-action for first-time visitors, Heat Maps, Scroll Box, Smart Bar, Highlighter and Image Sharer. Sounds good, right?

Compatible with most email marketing tools Premium version can be pricey
Receives updates very often The amount of free features is very low
Integrated analytics platform

#6 MailChimp List Subscribe Form

Another plugin for MailChimp users makes it to our list! The whole idea behind it is very simple: you can use it to quickly add a signup form widget to your WordPress site.

After installing the plugin, everything you need to do is log in, using your API key, select your MailChimp mailing list, pick the merge fields and group options, then simply add the widget to your site. Everything is done in less than two minutes, through the WordPress Settings menu, without any editing, so it’s pretty obvious why this plugin made it to our list…

Oh, and the plugin it’s configured in such way to be easily translated, offering support in 22 languages!

Multiple languages are supported Can slow sites
Very quick setup Can interfere with Yoast SEO
Settings available directly in WP GUI It’s not updated that often

#7 GoDaddy Email Marketing

GoDaddy Email Marketing

You definitely know about GoDaddy, one of the most popular options when it comes to hosting and buying domains, but did you know that they also have a really nice mailing list plugin for WordPress? GoDaddy Email Marketing makes it very easy to start building an email list, in order to send traffic to your website.

You can collect all the email addresses you can, all for free, and send up to 50 emails, in order to try it out. It’s available for free and it offers support for several languages, helping you to reach potential visitors from all over the world. Simple and nice, just how we like it.

Very easy to use Not 100% stable, so you can expect bugs
Supports several languages No premium version
Includes very practical widget

#8 Email Subscribers & Newsletters

Email Subscribers & Newsletters

Another complete newsletter plugin makes it to our top, this time coming from Icegram. In a nutshell, it allows you to collect leads, send automated notifications via email each time you publish a new blog post, send newsletters (well ain’t this a surprise…) and manage everything in just one place, for a simplified workflow.

Considered by many users as the best email subscriber plugin for WordPress, it offers complex features as well, including an HTML editor, perfect for composing custom newsletters, a double opt-in and single opt-in facility for subscribers, support for localization or internalization, as well as easy integration with plugins like Icegram or Rainmaker.

Automatically sends messages when you publish a new post Can come with spammy banners in dashboard
Includes HTML editor, for creating custom newsletters Number of forms is limited to one per page
Great looking subscription box

#9 WP Subscribe

WP Subscribe

Ok, so we guess that you’re already convinced that an email list is a priceless asset for any website or blog. And if you don’t want to make things complicated while building it, you should definitely check out WP Subscribe, from MyThemeShope, a cleanly coded, premium subscription plugin!

Currently available for free, this is the only plugin you need to get the perfect subscription forms on your blog or website. Blazing fast, it loads almost instantly and it offers Aweber, MailChip and FeedBurner. Of course, you can completely customize your messages, by changing the text shown in the subscription box, not to mention that it has an eye-catching design and it’s compatible with most SEO plugins.

Probably the fastest mailing list plugin May not work properly sometimes
Fully responsive May create conflicts with other plugins
Compatible with most SEO plugins

#10 Newsletter Sign-up

With a more than just obvious name, this plugin adds several sign-up methods to your WordPress site, including checkboxes in the comment form, as well as a sign-up form showing in pages, posts or even widget areas.

Compatible with pretty much any third-party email marketing services, including some of the most popular ones, like MailChimp or Aweber, the plugin is easily customizable and, with the right configuration services, you can make it work with any newsletter service you can think of. And the user interface is also very friendly, as you’ll need just a few minutes to figure out how everything works.

Works with all third-party email marketing services Can be a bit complicated for beginners
Includes several sign-up methods
Very easy to customize

#11 Mail Subscribe List

Mail Subscribe List

Honestly now, the guys who make these plugins really nice some copywriting advice when it comes to naming them… Just kidding, of course, the name doesn’t matter that much as long as it does the job properly and Mail Subscribe list is no exception!

This simple plugin allows visitors to enter their email address and name on your website, being added to your subscribers list, viewable in the WP admin area. Also, you can use the plugin not just for mailing list subscriptions, but for keeping track of the people who visit your website, which is a pretty awesome feature in our book.  But this is not all, since it also includes some customizable options, allowing you to change the way this plugin is displayed.

One of the simples mailing list plugins Doesn’t receive updates very often
Great customizing options Can be a bit spammy
Allows 3rd party integrations

#12 Popups, Welcome Bar, Optins and Lead Generation Plugin

Popups, Welcome Bar, Optins and Lead Generation Plugin

Talking about creating optins and call to actions, there’s no doubt that Icegram is simply the best choice for this, being able to show them to targeted visitors and eventually convert them to fans or even customers if you’re also selling a product or a service.

However, what we really like about this plugin is that it’s so easy to use that you can completely forget about hiring a developer to do the job. Seriously, it takes just a few minutes to set everything up and wait for the results to start coming.

Besides showing attention grabbing and high converting email optin forms and helping you build your subscriber list, Icegram’s plugin can also display powerful CTA buttons and direct visitors to a page of your choice. This is pretty much the easiest things can get! And it’s far from being everything it can do, but we’ll let you test it and check out the complete feature list all by yourself.

Includes a lot of message styles Support can be very slow
Great for grabbing visitors’ attention Geo targeting doesn’t work
Lots of customizations are possible


And this is where our journey ends. Or, if you want, where our list of the best WordPress mailing list plugins comes to an end. As you can see, building an impressive list of subscribers isn’t such a difficult job as it might seem, as long as you pick the suitable plugins. Also, you don’t need to invest a lot of money for this, since all these plugins have a free version, with enough features to kickstart your mailing list building mission.

What do you think about our selection? Which one of these plugins are you planning to use and why? Also, are there any plugins which should’ve been present in this top and we somehow missed them? Let us know your thoughts, by dropping a few lines in the comments section below!

PS: One last advice, before leaving you guys to explore the list. Never, but never buy mailing lists. They’re pretty much useless, since none of those users are targeted. You’re welcome!

Actives Reviews Unique Features Pricing Range

MailChimp for WordPress


800,000+  ⭐⭐⭐⭐⭐ ·         Connects with MailChip account in seconds

·         Goog looking signup forms

·         Several add-on plugins available

Free – $99.00

MailPoet Newsletters


300,000+  ⭐⭐⭐⭐⭐ ·         Drag and drop newsletter editor

·         Integrated autoresponders

·         Over 70 themes included

Free – $399.00




300,000+  ⭐⭐⭐⭐ ·         Includes popup plugin

·         Features exit-intent technology

·         Advanced page level targeting





200,000+  ⭐⭐⭐⭐ ·         Unlimited subscribers with statistics

·         Unlimited emails with tracking

·         Customizable subscription widget


Free Tools to Automate YourSite Growth

100,000+  ⭐⭐⭐⭐

·         Heat maps

·         Welcome Mat call-to-action

·         Smart Bar



MailChimp List Subscribe Form


100,000+  ⭐⭐⭐ ·         No file editing is required

·         Can be translated instantly

·         Allows new translations to be added



GoDaddy Email Marketing


100,000+  ⭐⭐⭐⭐⭐ ·         Allows adding new forms automatically

·         Unlimited signup forms can be inserted

·         Custom signup forms can be added



Email Subscribers & Newsletters


80,000+  ⭐⭐⭐⭐ ·         Allows collecting leads easily

·         Sends automatic updates when a post is published

·         Ability to control user access



WP Subscribe



 ⭐⭐⭐⭐ ·         The only free all-in one plugin, integrating Aweber, MailChimp and FeedBurner

·         Fully responsive

·         Can be customized with CSS



Newsletter Sign-up



 ⭐⭐⭐⭐⭐ ·         You can embed sign-up forms in posts

·         Easy customizable newsletter sign-up form widget

·         You can add a sign-up checkbox to the comment form



Mail Subscribe List


20,000+  ⭐⭐⭐⭐ ·         Several customizable options included

·         Very easy to use shortcodes

·         Can be used for more than just mailing list subscriptions


Popups, Welcome Bar, Optins and Lead Generation Plugin


30,000+  ⭐⭐⭐⭐⭐ ·         Multiple message styles available

·         Includes attention grabbing toast notifications

·         Includes slide-in messages


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