Top 12 WordPress Analytics Plugins

Top 12 WordPress Analytics Plugins

Having proper analytics is instrumental in getting a proper web strategy up and running. You can depend on obtaining those analytics yourself, but this process can oftentimes be inefficient and cumbersome. Lucky for you, there are WordPress analytics plugins out there that will make this process easier by streamlining the whole process.

You might think that you can choose the first available WordPress analytics plugin that you find. Unfortunately, however, not all analytics plugins were created equal. There are several key features that distinguish the good from the not so good. You need to look at things like the number of active installs in order to gauge popularity, the latest version of WordPress that it’s been tested for, and the last time that the plugin has been updated. We’ve provided all of that information in our guide in order to make it easier for you to make your final decision. With that being said, let’s get started.

#1 Google Analytics for WordPress by MonsterInsights

This first WordPress analytics plugin on our list has over one million active installs, which speaks to the popularity of the plugin. It’s been tested up to WordPress 4.7.4, so newer versions of the plugin should be compatible with all of the versions of WordPress. The last update as of this writing was two weeks ago, so it appears that the developers are committed to keeping this plugin up to date. It has a four-star rating and has over 13 million downloads.

This plugin is the lite version of the MonsterInsights Pro plugin. It offers a Google analytics dashboard and real-time stats that will allow you to keep an eye on your data in real time. There’s also universal tracking and page level analytics. This way, you can track your users through all of their devices and platforms.

PROs CONs
Insights reports are simple and clear. Free version is limited in its features.
Support staff sometimes fixes problems within the hour. Ads interfere with the experience of the plugin.
Easy to follow instructions help with the implementation process. Updates are released without proper testing.

#2 Google Analytics Dashboard for WP

This WordPress analytics plugin has over 900,000 active installs and has been tested up to WordPress 4.7.3, meaning that you should have no problem getting this to work with just about any version of WordPress. The last update was two months ago, so the team seems to be moderately involved with its plugin. This plugin is rated at four and a half stars, so it has some substantial support from the community.

This WordPress analytics plugin takes advantage of the latest Google Analytics tracking code in order to best track your analytics data. Page and post reports allow you to further segment your data into comprehensible bits of information. This way you can get performance details either for each post or each page. This tracking code is fully customizable.

PROs CONs
The setup process is easy, leading to rapid implementation. “Could not resolve hosts” error hampers functionality.
Easy to access graph allows for stats to be efficiently managed. Support requests sometimes go unanswered.
Graphic representation of data makes data management easier. Automatic updates can sometimes break sites.

#3 Google Analytics

This WordPress analytics plugin was tested up to WordPress 4.7.3, so it’s compatible with all new versions. It has 700,000 active installs and was updated five days ago as of this writing. The support seems to be there, allowing you to best implement your analytics strategies. It only has a three and a half star rating, which shows that there are some concerns with the content that is presented.

This plugin allows you to add tracking codes to your website without having to modify any of your files. You can simply log in from your dashboard and choose the website that you want to link to. You’ll be able to see Google Analytics reports right from your dashboard, which adds to the convenience factor. It also has a feature that learns about your traffic patterns and shows you content that’s performing well so that you know what’s working.

PROs CONs
Being able to see dashboards within WordPress is convenient. Version 2.0.0 isn’t compatible with the latest version of WordPress.
Implementation of tracking ID increases efficiency. Latest version is vulnerable to hacking.
Supports the latest version of Google Analytics. Latest version won’t authenticate with Google.

#4 Google Analyticator

This WordPress analytics plugin was tested with the latest version of WordPress and found to perform admirably. It has more than 300,000 active installs and was actually updated only two days ago as of this writing. However, it only has a three and a half star rating, which speaks to some potential problems that the plugin suffers from.

This plugin gets rid of the need to edit your template code in order to begin logging. The plugin also allows you to use widgets to display your analytics data in both your blog and the admin. It has over 3.5 million downloads, which speaks to its relative popularity.

PROs CONs
Adding a stats panel to the dashboard is convenient. Options are limited.
Real-time stats provide you with valuable information. Necessary Google authentication code cannot be found.
Pared down plugin is simple and convenient. Widget page was destroyed after latest update.

#5 Statcounter – Free Real Time Visitor Stats

This WordPress analytics plugin was only tested up to version 4.6.4 of WordPress, so its functionality may be limited for some users. Its active installs are a bit low, only around 100,000 as of this writing. The last update was seven months ago, so there may be some issues that haven’t yet been fixed. The plugin has a whopping five and a half star rating as of this writing, which speaks to the community support for the plugin.

It uses a configurable counter which allows you to keep track of your data in a more efficient way. You have configurable summary stats that allow you to keep an eye on what’s going on with your plugin in a functional way. There are a variety of features that allow you to easily search the data that is available to you.

PROs CONs
Easy setup process allows users to get started quickly. After adding the proper codes, this plugin still sometimes doesn’t work.
Implementation process allows for you to retain your projects. After removing stats counter, plugin leaves an unfixable bug.
Provides a better view of what’s going on than other plugins. Not capable of aligning the counter.

#6 Slimstat Analytics

Slimstat Analytics has been tested up to WordPress 4.8, so there isn’t much it hasn’t been tested against. It has just about 100,000 active installs and was updated about a week ago as of this writing. It actually has a five-star rating out of over 700 reviews, so there must be something going right with this WordPress analytics plugin.

The plugin allows you to have stats directly within WordPress, allowing you to access your information in a clear and accessible way. The add-ons that this plugin offers are convenient and allow you to easily access your information.

PROs CONs
Having stats directly inside WordPress is convenient. WordPress is known to crash when code is downloaded.
Support team resolves issues quickly. Plugin has been known to create slowdown.
Provides instant visual of how many users have visited. Access log is missing important data.

#7 WP-Piwik

WP Piwik is a WordPress analytics plugin that was just tested up to WordPress version 4.7.3. It only has 70,000 active installs, which does affect the way that the plugin is seen. It was last updated four months ago, so there’s a bit of a gap between updates. It has a rating of four and a half stars out of five, so there clearly has to be something right that the team is doing.

This plugin works by adding a Piwik stats site directly to your WordPress dashboard. You can also add this tracking code to your blog. It’s important to note that you need your own Piwik instance in order to use the plugin. You can do this through using either self-hosted or cloud-hosted options.

PROs CONs
Support team quickly and efficiently handles problems. Necessary for the user to FTP into server space to determine location of the Piwik folder.
Simple explanation for config options makes things easier. API key is elusive to find.
Easy configuration process makes setup simple and efficient. Needs support for breaking out sites in a multisite install.

#8 WassUp Real Time Analytics

This WordPress analytics plugin was tested up to version 4.6.4, so there are some things that it might not be compatible with. It only has 40,000 active installs, so it’s a little low on the active install site. It was last updated five months ago as of this writing, so it’s a little behind in terms of updates. It has a three and a half star rating which speaks to its level of quality.

This plugin has been designed to analyze visitor traffic with real-time stats that are accurate and provide chronological information. It also supports visitor tracking which will allow you to have a clear understanding of who is visiting your site and what they’re doing while on it.

PROs CONs
Tracks more visitors than other popular trackers. Recent update killed the plugin.
Years of support for the plugin payoff for the end user. Plugin has been known to cause plugins to crash.
Allows for easy implementation and draws in more visitors than other, more popular plugins. After recent update, the plugin stopped recording stats.

#9 WooCommerce Google Analytics Integration

WooCommerce Google Analytics Integration plugin was tested up to WordPress 4.5.7, so it’s a little behind on keeping up to date with WordPress. It has about 40,000 active installs, so not as much as some of the more popular WordPress analytics plugins. The last update was 11 months ago as of this writing, so the admins could stand to update their plugin a little more frequently. It has a three-star rating, which isn’t the best that we’ve seen from these WordPress analytics plugins.

This plugin allows for the integration of Google Analytics and the WooCommerce plugin. It allows you to link a referral to a purchase and also add transaction data, which adds a degree of convenience to the entire process.

PROs CONs
Easy setup makes for quick implementation of the plugin. Options panel isn’t clear enough to facilitate easy use.
Immediately displays stats in GA. Requires user to logout to check that it works.
Seamlessly identifies where traffic is coming from to allow for easy tracking. Requires “Add eCommerce tracking code to the thank you page” to be checked off in order to function.

#10 Statify

This WordPress analytics plugin was tested up to WordPress 4.7.3, so while it isn’t completely up to date, it’s fairly close to the latest version of WordPress. It only has around 30,000 active installs, but that shouldn’t deter you considering it has a four and a half star rating out of five. The last update as of this writing was three weeks ago, so the team seems to keep their plugins updated very well.

This plugin is both free and ad-free, which will be a welcome piece of information for those who are used to their plugins being overloaded with ads. Personal data is not stored by this plugin, so all of your information is safe. The plugin features an interactive chart that helps you to visualize the data.

PROs CONs
Gives you necessary information at a glance. Recommended Chrome plugin didn’t work.
Compliant with European privacy laws. Minimalism theme is overdone in some parts.
Support team often provides solutions within the hour. Not as powerful as some of the other statistics tools.

#11 Clicky by Yoast

Clicky by Yoast was only tested up to WordPress version 4.5.7, so there are parts of it that might not be completely up to date with the latest version. On the downside of this WordPress analytics plugin, it only has 20,000 active installs and was last updated nine months ago. With all of that said, it does have a five star rating out of five, so there has to be something this plugin’s team is doing right.

This plugin works by integrating Clicky web analytics in order to better serve your blog. This also allows you to automatically add your Clicky tracking code wherever you want it to be. This gives you the option to ignore admins and store the names of commenters. An overview of your site’s statistics is provided right on your dashboard.

PROs CONs
Simple integration takes seconds to do. Last update was nine months ago.
Meaningful statistics offer you actionable information. Has a small number of active installs.
Easy setup process streamlines operation. Isn’t compatible with all versions of WordPress.

#12 Yandex Metrics

Yandex Metrics was tested up to WordPress version 4.6.4 and has as of this writing 20,000 active installs. The last update was nine months ago, which would put some users off. However, this WordPress analytics plugin does have a five star rating.

This plugin allows you to insert the code counter Yandex Metric on your site’s pages. This counter will continue to work for you even if the active theme is changed. It’s important to note that you need to have admin privileges on the WordPress website in order to start this process.

PROs CONs
Minimalistic plugin does what’s needed to be done efficiently. Hasn’t been tested on the latest version of WordPress.
There is no arrangement of customization options, which is convenient. Active installs leave something to be desired.
Simple install allows you to get up and running quicker. The last update was nearly a year ago.

Conclusion

There is a large number of WordPress analytics plugins out there for you to choose from. While it can seem overwhelming when it comes to deciding on the right one for you, the whole process becomes much quicker when you break each one down according to a simple list of pros and cons and see what each one has to offer. We hope that this guide has shown a fair share of WordPress analytics plugins for you to choose from and gives you an idea of what to look for in a plugin.

 

Actives Reviews Unique Features Pricing Range
#1 Google Analytics for WordPress by MonsterInsights 1+ million ⭐⭐⭐⭐
  • Allows you to connect with Google Analytics.
  • Shows comprehensive reports.
  • Allows you to complete setup without code.
Free-$199
#2 Google Analytics Dashboard for WP 1+ million ⭐⭐⭐⭐
  • Utilizes Google Analytics tracking code.
  • Performance details for each post or page is available.
  • Fully customizable tracking code.
Free
#3 Google Analytics 700,000+ ⭐⭐⭐
  • Add tracking code without modifying files.
  • Google Analytics reports can be seen in the same interface.
  • Trending Content feature tracks traffic patterns.
Free
#4 Google Analyticator 300,000+ ⭐⭐⭐
  • Eliminates need to edit template code.
  • Display of Analytics data on blog.
  • Supports universal and traditional analytics.
Free
#5 StatCounter – Free Real Time Visitor Stats 100,000+ ⭐⭐⭐⭐
  • Invisible counter option.
  • Configurable counter.
  • Configurable summary stats.
Free-$399
#6 Slimstat Analytics 100,000+ ⭐⭐⭐⭐⭐
  • Efficient stat tracking.
  • Provides an overview of usage and popularity.
  • Shortcode functionality can be inserted wherever.
Free
#7 WP-Piwik 70,000+ ⭐⭐⭐⭐
  • Supports a number of languages.
  • Both self-hosted and cloud-hosted.
  • Adds a Piwik stats site to WP dashboard.
Free
#8 WassUp Real Time Analytics 40,000+ ⭐⭐⭐
  • Offers accurate real time stats.
  • In-depth visitor tracking.
  • Adds WassUp chart to the admin dashboard.
Free
#9 WooCommerce Google Analytics Integration 40,000+ ⭐⭐⭐
  • Integration with Google Analytics.
  • Link referral to a purchase.
  • Add transaction information to Google Analytics data.
Free
#10 Statify 30,000+ ⭐⭐⭐⭐
  • Ad-free plugin.
  • No storage of personal data.
  • Community support via forums on wordpress.org.
Free
#11 Clicky by Yoast 20,000+ ⭐⭐⭐⭐⭐
  • Automatically add Clicky tracking anywhere.
  • Option to ignore admins.
  • Option to store names of commenters.
Free-$159.99
#12 Yandex Metrics 20,000+ ⭐⭐⭐⭐⭐
  • Ability to insert code counter.
  • No need to edit theme files.
  • Simple implementation and setup.
Free

 

Nicholas Olson is a freelance writer from Chicago now living in North Carolina. When he’s not writing a novel or wrangling a cat, he’s editing at The Citron Review/Cease, Cows or reviewing for The Review Review. He was a finalist for Glimmer Train’s 2016 Very Short Fiction Award and has been published in SmokeLong Quarterly, Hobart, Literary Orphans, decomP, Cease, Cows, Crack the Spine, Molotov Cocktail, Identity Theory, Corium, Thrice Fiction, Eunoia Review, Apocrypha and Abstractions, Oblong, Foliate Oak, Every Day Fiction, The Open End, and Flash Fiction Magazine. Read more at nicksfics.com.

Leave a Reply