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What could 2018 bring – 10 mobile SEO predictions to look after

What could 2018 bring – 10 mobile SEO predictions to look after

Let’s face it: desktops are no longer the most used when it comes to accessing the Internet. People are constantly on the go and rely on the mini PC in their pocket: the smartphone. It’s been a while since Google revealed that the number of searches made from mobile devices is bigger than the number of desktop searches, so this doesn’t come as a surprise.

Webmasters are also aware of this, so they’re doing their best in order to deliver the best user experience. And when it comes to SEO, they’re now doubling their efforts, since they have to optimize for two different platforms.

Like every year, the community is talking about what we could expect from this year in terms of search engine optimization. We’ll leave the talk about desktop SEO for another time because today we’re completely focusing on mobile SEO!

There are a lot of speculations regarding this topic, so I’ll try to avoid the so-called rumors that don’t have any arguments to rely on. But enough with the chit-chat, let’s see what we should look forward to seeing in 2018…

The Mobile First Index, coming soon to a smartphone near you

In 2017, Google ran a lot of tests and it looks like everything went pretty good, as the Mobile First Index is expected to start rolling out soon. What’s this all about, you’re asking? It’s basically a new method of indexing and ranking search listing, making rankings to be based on the mobile version of a website’s content.

Now don’t act surprised, I’ve already told you that there are way more searches made from mobile devices.

If you weren’t aware of this update, now it would be the best time to update your site and make it responsive. That is, if you still want to rank well.

A new SERP layout

Even though we both hate them, ads are here to stay. Even more, we might as well see more of them, since Google is always looking for ways of increasing its advertising revenue.

One of them will imply changing the SERP layout, by eroding organic real estate. But this doesn’t come as a big surprise since we’ve already seen a few changes in this direction, consisting in expanded text ads, smaller ad labels, ads in the map pack or new ad extensions.

No more Map spam!

Over the past months, we could notice a real phenomenon called “map” spam. Basically, companies were loading keywords into their business names, just to appear in local map results. And yes, you guessed it, they weren’t even close to those areas.

But Google figured this out, so they’re expecting to take measures, in order to restore the integrity of the service. If you did something similar, expect some rough verification processes, alongside a penalty.

Serious penalties for ad-heavy sites, with poor content

If you’re familiar with SEO updates, you should know that this is already being done for desktop variants. However, it’s present on our list with mobile SEO predictions, meaning that Google is planning to crack down on websites displaying a lot of ads with poor content this year.

We’re talking about intrusive pop-ups and nasty interstitials, which, if kept, will drag mobile websites down in SERPs.

If we’re allowed to take a wild guess, we will also see complete redesigns for a lot of websites after this update will start rolling out, as webmasters will want to offer a top user experience.

Progressive Web Apps will be everywhere

Over the past years, PWA – short for Progressive Web Apps – were actually on the rise. And once Google’s Mobile First Index started gaining territory, these magical apps gained even more momentum.

In 2018, PWAs will be the best solution, in terms of costs, to offers users a rich and engaging experience, without the need of visiting the Play Store or App Store.

But hey, don’t think that native apps will soon meet their end, but considering the current trends and the fact that the future of the Web is definitely on smartphones, PWAs, alongside Google’s ‘passion’ for mobile-first, this would be a win-win solutions for both users and publishers, combining a unique user experience with an effective marketing tool.

More structured data

If you want, you can call this a new SERP feature. Yeah, this makes sense.

Google wants to always deliver the most qualified answers to your queries. Therefore, the search engine giant will increase the use of structured data. Simple as that.

2018 could be the year of voice searches and interaction, through non-traditional devices, like Amazon Echo, Google Home or even Android Auto. A well marked-up content is definitely ideal for these!

Cross-Device Convergence can become a real thing

Until now, everybody was after responsive web design. And they should keep doing it, since it’s essential in the era of the mobile first index.

However, this year we could see people relying on cross-device convergence, which allows them to move their data, seamlessly, across all their devices: smartphones, desktops, tablets, laptops and so on. Consider this when you’re optimizing for mobile.

Searches will be made by voice

A few moments earlier, I was saying that 2018 could be the year of voice searches and interaction. This will happen because people will stop typing queries and ask personal assistants for the stuff they want to know instead.

Amazon made its Alexa assistant accessible to everybody and it’s planning to do this on a larger scale. Google is also doing serious progress in this direction, while Apple could also join the club, with their speculated HomePod.

Users will now look for voice-based interaction, so marketers will be forced to create new solutions to gain more customer loyalty. And this applies to mobile users as well.

Wrap-up

2018 will be a very important year for search marketers, especially for those who are focusing on mobile. The search engine giant going by the name of Google is aware of people’s increasing use of mobile devices and its doing everything possible in order to deliver a high-end experience and the best results. And search marketers will want their results to show up first.

These are just some of the things expected to happen this year with mobile SEO, based on the latest speculations. What are your thoughts on this? Do you think that something else notable will be introduced? Let us know your thoughts, by dropping a few lines below!

Top 13 WordPress Search Engine Optimization Plugins

Top 13 WordPress Search Engine Optimization Plugins

We’ve reached a point in which almost anybody can build a website, as a lot of free content management systems, like WordPress, by far the most popular option, are available, offering pretty much all the resources needed for starting a website from scratch. However, if you want to attract visitors to your new site, you also need to do a little magic, going by the name of search engine optimization.

Even though at first it sounds complicated, we have some good news for you: it’s not. Sure, we’re talking about some basic principles, which can be easily implemented into a WordPress website, using some really nice plugins. Since you’re already here, reading this, we’re going to presume that you are aware what we’re talking about and tell you that we’re not done with the good stuff!

After doing a quick research, we’ve managed to put together a list with some of the best WordPress SEO plugins you can currently download, both free and paid, which will definitely come in handy for anybody trying to improve their presence in Google by optimizing their content and not only. Because hey, this what we’re after, right?

Therefore, without much further ado, let’s see what we’ve come across…

#1 All in One SEO Pack

all in one seo pack

First introduced back in 207, the All in One SEO Pack is what we highly recommend for all beginners since it has everything one needs in order to start optimizing a WordPress website. Of course, experienced users and developers aren’t ignored either, since it also includes a lot of advanced options, as well as an API.

Otherwise, the Pack offers XML Sitemap support – because we all know how important submitting a sitemap to Google is – as well as AMP and Analytics support. Custom Post Types and Advanced Canonical URLs can be easily set and attachment pages can be redirected to the parent post, while one of the features we really like is the one noticing search engines about all the changes you make to your site. Awesome, huh?When it comes to content, the All in One SEO Pack is able to optimize your titles, generate meta tags automatically and avoid duplicate content, so you won’t have any issues with Google. Basically, it’s just what a beginner

When it comes to content, the All in One SEO Pack is able to optimize your titles, generate meta tags automatically and avoid duplicate content, so you won’t have any issues with Google. Basically, it’s just what a beginner needs since there’s no actual need to look at the options. Just install it and let it work its magic! As for advanced users, you will be delighted by the multitude of fine tuning options you have!

PROs CONs
Very easy to use Free users don’t receive support
Free Some users reported issues with the site speed
Open API for developers No refund policy for the paid version

#2 Yoast SEO

yoast SEO

If the first plugin in our list is mostly for beginners, Yoast is taking it one step further, being the number one choice for tons of blogs, all across the web. After all, it has more than 3 million installs, so this says a lot about this quality of this WordPress SEO plugin.

The plugin will help you write better content, as well as optimize your snippets, while the Page Analysis functionality is great for spotting any SEO mistakes in an article. And we’re not done, since Yoast also offers technical WordPress SEO optimization, the possibility to control the pages Google shows in SERPs, Breadcrumbs, XML Sitemaps and finally, edit your .htaccess and robots.txt files, as well as tweaking your social media integration.

PROs CONs
Availability in a lot of languages The XML Sitemap feature can’t cause conflicts
Free Bad support for other languages
Excellent for content writers The amount of notifications is too big

#3 Broken Link Checker

broken link checker

Even though we all hate it, it happens and we must deal with it: links get screwed sometimes. But this plugin is exactly what you need for such problems, being able to monitor your blog, looking for broken links and warning you if it comes across them.

Basically, after installing it, the plugin will go through all your posts, bookmarks and pretty much all the content, analyzing the links. Then, it can see if each link it discovered works properly and, as soon as it’s done checking, it will display all the broken ones in its widget. And this is just a brief presentation of its real powers since its functionality is way more complex than this!

PROs CONs
Advanced filtering options for results Can be slow, depending on the size of the site
Highly configurable Some users claim that it doesn’t report properly
Can send notifications via email Can cause performance issues

#4 SEO Ultimate

seo ultimate

Considered as one of the best alternatives at Yoast, SEO Ultimate is an all-in one plugin, with a lot of incredible features, including an advanced Title Tag Rewriter, a Meta Description Editor, Rich Snipper Creator, Author Highlighter, our favorite, the Deeplink Juggernaut, and many, many more. Seriously, you will need some time in order to see how awesome all these features are!

Another plus of the plugin is the interface, which is definitely one of the cleanest we’ve ever seen, without any useless additions, integrating perfectly into the WordPress dashboard. Oh, and it doesn’t ask for donations, something pretty rare when it comes to such awesome plugins!

PROs CONs
Incredibly big number of options The Support can be slow sometimes
Premium Support is available Some users claim about bugs
Exclusive features for the Premium version A bit too complex for beginners

#5 AMP

amp

Lately, Google started putting a huge price on site speed. And this totally makes sense, considering that the number of mobile searches is already bigger than the ones made from desktops. And yes, speed is also a very important ranking factor, so we guess it’s obvious why the Accelerated Mobile Pages is a must for any WordPress blog, right?

Keeping it short, the plugin simplifies your blog’s pages, making them load instantly. And it’s not changing them completely, since it actually generates AMP-compatible versions, accessible by appending /amp/ at the end of the URL. Simple and useful, we’d say!

PROs CONs
Great for giving your rankings a small boost Support isn’t provided yet
Very easy to implement Can lead to search console errors
Improves user experience on mobile May not work on some sites

#6 SEO Redirection Plugin

seo redirection plugin

Just like its name says it, this plugin deals with 301 redirections and it also keeps track of 404 errors, allowing webmasters to build and manage redirections with ease. It’s extremely useful when it comes to migrating pages from one website to another or changing the directory of a WordPress site.

Recently, the SEO Redirection Plugin received a pretty big update, which includes tons of new features. For example, you can now build all types of redirections for your website, like 301, 302 or 307, very easy, as well as redirect posts and pages that were published, saved as drafts or deleted from its edit page directly. Oh, and it has a very friendly user interface, making it very easy for beginners to check it out and get familiar with it.

Oh, and it has a very friendly user interface, making it very easy for beginners to check it out and get familiar with it.

PROs CONs
Very easy to use interface It can interfere with plugins with similar features
Multiple redirecting options Some features can be confusing for beginners
Access to full logs for all redirected URLs Sometimes it’s a bit slow

#7 All In One Schema.org Rich Snippets

all-in-one schema.org rich snippets

If you want to have a serious advantage over your competitors, you should seriously consider Rich Snippets! And the best way to implement them is using Schema.org’s markup system. At first, the whole process may look a bit complicated, but once you install the plugin, things will become way easier.

Your pages will have a short summary in the SERPS, with a nice format, including author photo, star ratings or any other features you choose to include. And believe us, people are way tempted to click on a Rich Snippet than on a regular result!

PROs CONs
Great for increasing CTR Technical support can be very slow
Will help you rank higher in search results Some categories are missing
Supports multiple types of schemas Ratings don’t work for all types of pages

#8 SEO by Squirrly

seo by squirrly

A great alternative to the first plugins in our top, SEO by Squirrly helps you write search-engine friendly content and, most important, human-friendly! It’s excellent for improving your rankings, not to mention its ability to show SEO status and deliver a weekly audit.

We really like how the interface lights up green while you’re editing the text, telling you that what you’re doing is good. Also, you know when the piece of content you’re working at is perfect for publishing, being 100% optimized, thanks to the same feature!

PROs CONs
Works with Yoast or All In One SEO Some features need improvements
Recommended by experts The paid version is expensive
Includes copyright-free images for your posts Can cause some issues with the titles

#9 Integration: Yoast SEO & qTranslate-X

Even though it’s still under development, the plugin is perfect for enabling qTranslate-X multilingual framework for Yoast’s SEO package, maintaining dynamic multilingual content on a WordPress site. And this sums it up pretty well if you ask us!

However, it’s worth mentioning that you shouldn’t ignore the scenario in which you’re dealing with some issues, as some of them haven’t been fully fixed by the developers. But still, it’s a great choice for anybody looking forward to offering the best content in several languages!

PROs CONs
Page Analysis is not fully integrated
Still a work in progress
May not be compatible with all Yoast versions

#10 All in One Webmaster

all in one webmaster

Again, since you’re reading this article, we’re pretty sure that you are aware of the importance of Webmaster Tolls when it comes to maintaining a website, no matter if we’re talking about those provided by Google, Bing or even Yahoo.

As for our magical tool, it has a lot of super powers, being able to add the requested meta tags into the header, as well as JavaScript code to the footer of your blog, allowing you to easily integrate them. And this is not everything at all, but we’ll let you discover all the features by yourself. And as a side note, developers promise that there’s even more to come with the next releases!

PROs CONs
Webmaster options for most search engines You may encounter some bugs
Provides Facebook page insights
Allows sitemap submission

#11 WooCommerce – All in One SEO Pack

woocommerce all in one seo pack

A must for anybody using the All In One SEO Pack Plugin on a site using WooCommerce in order to sell stuff online, as it displays the SEO Pack’s dialog on the Add/Edit Products screen within the e-commerce plugin.

And believe us, it does a great job, allowing you to add, edit or manage the meta details of all the products, including the title, description, keywords, title attributes, menu titles or even disable the product. Simple and efficient!

PROs CONs
Very easy to integrate and use It wasn’t updated recently

#12 Glue for Yoast SEO & AMP

glue for yoast seo and amp

Another plugin connecting to incredibly useful plugins makes it to our top. As you already know, Google is currently putting a lot of effort into its Accelerated Mobile Pages project (and yeah, there’s a special plugin for this above), but the thing is that these pages also need some optimization, even though they’re incredibly simple, providing just the essential information.

Glue integrates Yoast SEO into your WordPress site’s AMP pages, making sure that the date is implemented correctly, providing a simple way to customize them. We’re talking about colors and link styles, which are excellent features for maintaining the feeling of your main pages on these simplified versions.

PROs CONs
Very easy to integrate and use A bit difficult to figure out how to use it
Includes a design tab, for tweaking multiple website looks-related aspects May feel incomplete for advanced users
Doesn’t work with images

#13 Greg’s High Performance SEO

Last but not least, we have a very interesting WordPress SEO plugin claiming that it’s one of a kind! To be more specific, it offers direct control over more than 100 on-page features, being intended for anyone who wants to make all their pages search-engine friendly. And it loads just ~700 lines of code for each page view, which is great!

It’s suitable for both advanced marketers and beginners, aiming for a top way of optimizing WordPress-based websites, also being able to configure important SEO characteristics. And, as a final bonus, it plays along nicely with most plugins you can think of.

PROs CONs
Comes with a 6000-word user guide You can’t find support on WordPress forums
Great for beginners, as well as professionals Not for anybody, due to the complex amount of features
Full Support is offered

Conclusion

And there you have it guys! 13 of the best WordPress SEO plugins you can currently try, at least in our opinion.

Ain’t this whole entire WordPress thing beautiful? Seriously, after checking out the plugins presented above, you will see that with a bit of research, search engine optimization – or at least the basics – can be child’s play! Everything you need to do is play a bit with each of them, test the features and understand exactly how they work and, in short time, you will be able to master WordPress. And, of course, the results won’t cease to appear, helping you surpass your competitors in rankings.

What do you think about our picks? Which one of these are you willing to try and which ones are you already familiar with? Oh, and if you know any other great WordPress SEO plugins, make sure you let us know about them, by dropping a few lines in the comments section below!

Actives Reviews Unique Features Pricing Range
 

All in One SEO Pack

 

3+ million

 ⭐⭐⭐⭐
  • Integrates Google Analytics support
  • Integrates Google AMP support
  • Best choice for beginners

Free – $419.00

 

Yoast SEO

 

3+ million

 ⭐⭐⭐⭐⭐
  • Page Analysis feature
  • Integrates technical WordPress SEO
  • Most advanced XML sitemap functionality

Free – $69.00

 

Broken Link Checker

 

500,000+  ⭐⭐⭐⭐
  • Monitors links in your posts and more
  • Special dashboard for notifications
  • Highly configurable

Free

 

SEO Ultimate

 

200,000+  ⭐⭐⭐⭐
  • Integrated title tag rewriter
  • Integrated meta description editor
  • Rich snippet creator

Free

 AMP 100,000+  ⭐⭐⭐
  • Very easy to implement
  • Gives your website a small boost
  • Improves user experience on mobile

Free

 

SEO Redirection Plugin

 

60,000+

 ⭐⭐⭐⭐
  • Allow building all types of redirection
  • Advanced control panel
  • Offers full logs for all redirects

 

Free

 

All In One Schema.org Rich Snippets

 

50,000+

 ⭐⭐⭐⭐
  • Improves your site’s position in ranking
  • Helps Facebook display proper information when users share your links
  • Supports several types of Schemas

Free

 

SEO by Squirrly

 

30,000+

 ⭐⭐⭐⭐
  • Provides SEO advice as you’re writing
  • Excellent for beginners
  • Sends audit reports over email

Free

 

Integration: Yoast SEO & qTranslate-X

 

30,000+

 ⭐⭐⭐
  • Translates incredibly accurate

Free

 

All in one Webmaster

 

20,000+

 ⭐⭐⭐
  • Includes various Analytics options
  • Provides Facebook insights
  • Allows sitemaps submission

Free

 

WooCommerce – All in One SEO Pack

 

20,000+

 ⭐⭐⭐⭐
  • Significantly improves Yoast’s functionality
  • Great for ecommerce businesses
  • You can manage all products

Free

Glue for Yoast SEO & AMP

 

30,000+

 ⭐⭐⭐⭐
  • Integrates Yoast into AMP pages
  • Allows customization of AMP pages
  • Allows you to keep the same look for AMP pages as the blog

Free

 

Greg’s High Performance SEO

 10,000+  ⭐⭐⭐⭐
  • Can be used for configuring important SEO features
  • Includes automatic conflict checker
  • Support for legacy SEO plugins
 Free