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Category: Mobile Websites

Doing Website Improvements on the Go: Step-by-Step Strategy

Doing Website Improvements on the Go: Step-by-Step Strategy

Google constantly improves its search algorithm. Its Hummingbird algorithm that came to replace PageRank is aimed at making web experience as much pleasing for users as it’s possible.

Pretty much all the Algorithm updates that were introduced in recent five years are aimed at improving user experience. Thus, Google Panda punishes websites with low-quality content, Penguin attacks websites with “bad” backlinks, and Mobile Friendly algorithm raises awareness of mobile-oriented websites use.

As one can see from these algorithm updates, there are three aspects of a website that Google focuses:

  • Content quality;
  • Backlinks quality;
  • Performance quality/UX

Thus, all improvements an owner makes to the website should take into account these three major factors.

Content quality

Hummingbird algorithm forced website owners focus on semantic search as well as on related searches and long-tail keywords. Relevance of the content presented on a page is now far more important ranking factor than the number of keywords used across this content. Relevant, useful and perfectly-written content attracts traffic and backlinks. And those are a significant factor for the website rankings.

Backlinks quality

It’s not stated directly, but Google treats backlinks very carefully. The more backlinks a website attracts naturally – the higher it is ranked. Backlinks beat other ranking factors that for longtime were considered important, e.g. Domain Rating and Domain Age. Thus, if we check out SERPs, we can see that very often websites with low DR but high number of backlinks outperform those with higher DR but lower number of backlinks.

DR vs number of backlinks

Performance quality

Website UX includes many factors that affect a user’s behavior – from the website design and layout to its mobile-friendliness and loading speed. When searching for tips for website improvement, in most cases you will find recommendations on loading speed improvement. It’s a very important factor, but no the only one you should pay your attention to.

Since we are talking about overall improvement, there should be many other things considered: what info is displayed on a website, how easy it is to find the necessary forms and buttons, are there any interstitials that block the access to the content below the fold etc. And it concerns not just mobile website versions but desktop ones too.

Tools to Use

Let’s see what soft spots your website can have in terms of the above mentioned aspect and determine how to avoid those issues. But first, here are some tools that you can use on the go while checking your website content, SEO and performance.

Google Analytics.It’s basically the main tool every siteowner uses. It provides the best and the deepest info on the website traffic, its sources, referring pages, backlinks etc. It is also allows you to determine traffic coming separately from desktop and mobile devices.

Google PageSpeed Insights. This tool shows the overall page performance and provides suggestions on what can be improved to provide a better user experience.

Yslow. This loading speed checking tool analyses website pages from the main aspects that Yahoo! uses to determine website performance.

Google Mobile-Friendly Test. Another Google service that analyses a web page from the point of view of its mobile-friendliness. It shows how a website page looks on mobile devices and determines possible issues that may affect UX, like the use of Flash or tiny fonts.

Backlink Checker. This tool allows checking not only the entire backlinks database but also finding so-called “spammy” links that can lower the website positions on rankings or even lead to Google penalties. It also shows 301 redirects and other broken pages that slower the website performance.

Broken Link Check. This online tool for broken links check out and reviews all the dead, 404 or other unsuccessful links on a website. It also finds outbound links that may cause issues and slower the website.

Step-by-step improvement strategy

With the use of the above listed tools and any other you like you should determine what can be improved across your website. Create a list of issues that you can improve immediately, with a little help or on a long-term basis. And start fixing all the errors and optimizing your content.

1. Content improvements

Start with the front-end improvements that should make the page look more user-friendly and accessible. Evaluate all the elements on a page and check those that can be easily fixed without affecting overall page design, functionality or usability.

  • Set clear value for users. People should see from the start where they are and what the benefits they can get from your website. It’s especially important when you go mobile: you have limited space to bring your message to smartphone users, so it should be clear from the very beginning, placed above the fold of a tiny screen and have a clear call-to-action.
  • Go for simple forms. I would recommend avoiding such elements for mobile-oriented websites. But if you wish to keep a form at least for contacts, you should make sure it is as simple and short as possible. Organize it in a single-column manner. Discard all fields of low importance. Use autofill function to save smartphone users from the routine of typing. Don’t forget to set clear error messages.

Contact form WPMobilepack - example

  • Create intuitive navigation. Visitors should move across your website with ease and without having to guess where are they and where they should go next.
  • Improve the content and SEO for your website’s Top pages. Sort your pages by their URL rating (or Page Authority, as Moz.com call it) and improve your Top-10 firsthand. From our experience in Ahrefs.com, specific page’s rating plays essential part in website rating and impacts its positions in SERP stronger than Domain Rating. So improving your top-ranking pages will improve the overall website rating in Google search.
  • Make interactive elements easy-to-click. If we speak again of mobile users, they use their fingers to tap links and buttons. So they should be of enough size and with enough blank space around to prevent users from tapping some other functional element occasionally.
  • Make your texts easy-to-read. It concerns not just the font size, but also a proper spacing between characters and the compatibility between colors of the font and the background.

No so long time ago Google has claimed that it shifts its focus to mobile-friendly websites. There are still no major changes in SERPs, and we don’t see massive penalties for websites that fail to present mobile-friendly design. But it’s better be safe than sorry. So follow Google recommendations and avoid pop-ups as well as standalone interstitials that occupy the above-the-fold space on mobile devices. These lead to bad user experience and may force users to leave your website without taking any action on it.

2. Backlinks improvement

Backlinks were always seen as that pixie dust that takes a website to the tops of searches and brings showers of traffic. That’s right, backlinks play vital part in SEO and are one of the top ranking factors that improve website performance on Google.

However there is a dark side of backlinks that may ruin website’s reputation and summon a Penguin with its penalties. I’m talking about “spammy” backlinks that come from low-authority websites. A couple of “bad” backlinks will do you no harm, but when their number grows… Well, you see the point.

Thus, in this part of website improvement you have two activities, equally important:

  • Earning high-quality backlinks;
  • Removing bad backlinks.

Earning backlinks is a long and never-ending process. You should establish connections with website owners, reach out for bloggers, and write great content to be posted on other websites.

Removing spammy links requires a lot of handwork. You should create a .txt file where you will be noting all the links you consider “spammy” to submit them to Google for disavow. List the links that come from websites with low (or not attested) Domain Rating, containing anchor text that doesn’t correlate with the content your link presents. Evaluate each link, disavow only the links that have low quality content and those from suspicious websites/domains.

Bad backlinks example

3. Performance improvement

In terms of website performance, most improvements are made to increase its loading speed and make it more mobile-friendly. Both those aspects are closely connected. Improving website loading speed, making it more lightweight and less cluttered will help it perform better across mobile platforms. Thus it will improve the overall UX.

Go for cleaner code

More and more of users today go for ready-made themes to make their website look attractive and professional. The drawback of using such WYSIWYG platforms is their sometimes buggy and messy code. Ordinary users inspired by an opportunity of creating a website without an external help tweak their websites. Sometimes they can unconsciously drop a couple of useless page breaks or extra code lines that could be avoided.

Go to Google PageSpeed Insights Test and run the analysis for your page. Then scroll down to a Minify HTML section, click “Show how to fix” and follow recommendations for your page.

Set website caching

When a user visits a website for the first time, its browser loads multiple resources to the cache folder on a user’s hard drive. Next time a user visits the same website, it already has the most of the page resources loaded, and the loading time for the page drops significantly. The lesser the page components a user has to download – the faster the page loads.

Thus, you have to enable website caching for all those assets that you will hardly change the nearest time, e.g. CSS and JS files, cookies etc. Set an expiry date for an asset you’re about to change to tell the server to go for a fresh copy. Follow the directions in Google Developers to improve this issue.

Reduce HTTP requests

Browser sees a website page differently than a user. It loads it not in whole but each element separately: images, fonts, stylesheets etc. The more elements a page has (and the “heavier” they are) – the longer it takes to download a page. It is of vital importance to reduce the number of such elements for mobile use. There are a few reasons for this:

  • smartphone owners are less inclined to wait for the page to load;
  • their mobile internet traffic may be limited to a certain amount of GBs;
  • mobile users often browse website on the go, so they need to get info quickly.

So, making a website design lean and minimalist from the start is a great idea. It’s harder to do when a website design is ready but you can always rethink some elements and substitute some “heavy” elements and forms with more lightweight stuff.

  • use CSS to create the most of website elements including images and buttons – it reduces their weight significantly;
  • consider the number of page elements you have – some of them may be just for decorations and can be easily avoided, at least for mobile version;
  • merge multiple style sheets into one – CSS works perfectly in separate files as well as in one large file;
  • organize CSS files properly – the browser will know then that some files are less important (like “print.css”) and will render them in the last turn;
  • put scripts at the page bottom – it will let other important elements appear on a page faster while loading.

Optimize your images

There are two factors you should pay attention to when optimizing your images. Make the images lightweight by compressing them and use a proper format (.jpg is the best option for most cases).

Set the proper <img src=“”> attribute. If you leave the quotation marks empty, browser will make unnecessary requests to the page directory. And we are trying to avoid excessive HTTP requests, remember?!

Go for less plugins

Having too many plugins can affect your website loading speed as well as lead to errors. Some plugins may not work well with others and slower the website as well. Just turn off all the plugins you don’t use. Then try to evaluate what of those that left affect your website speed and remove them or substitute with others.

Avoid redirects

This issue is closely connected with HTTP requests minimisation. When a browser spots 301 redirect, it has to create additional HTTP requests. And it results in longer loading time.

This issue is often spotted for mobile versions of a website. See, when you set va responsive website, the redirects will appear in order to get visitors from the desktop website version to the mobile one.

Google recommends setting HTTP redirect that sends users to your mobile URL with the help of mobile user agent. And don’t forget to add a <link rel=”alternate”> attribute to your desktop URL to help Google bots crawling the right page.

Conclusion

Running a website is a constant work. There’s no way of setting everything once and for all. The web changes everyday and you have to constantly improve your content, follow the trends and provide the best experience for users. It’s the only chance of making people back to your website as well as getting new visitors.

Helen is a marketing manager at Ahrefs.com. She explores new things everyday to impress her readers with catchy stories. Apart from all that marketing stuff, Helen loves listening to rock music, reading fantasy novels and traveling. A lot!
Top 12 WordPress Mailing List Plugins

Top 12 WordPress Mailing List Plugins

We know, you, just like us, hate receiving tons of messages on your email, from various senders, some of them apparently very shady, promoting all kinds of products or services. The thing is that these messages are sent as a part of some big email marketing campaigns, put together by marketing departments, in an attempt to convince you that whatever they’re offering is right for you!

Basically, the same messages, more or less customized, is sent to an entire mailing list, using an email client, which can also be integrated within WordPress, making the whole process very easy. But we bet you’re aware of how this works, otherwise, you would’ve been reading something on Buzzfeed instead of this, right?

Speaking of mailing lists, we have a little secret to share with you: if you have a WordPress-based website and you want to promote something related to it over email, there are quite a few excellent plugins which will make your work way easier! And since everybody is actually aiming for this, you will be really happy to find out that we’ve put together a list with 12 of the best mailing list plugins! Let’s see what we’ve come across, shall we?

#1 MailChimp for WordPress

MailChimp for WordPress

First in our top is a plugin which really comes in handy for anybody using MailChimp, simplifying the way sign-up methods for the client are added to a WordPress site. Also, it’s great for increasing the subscriber count, using various methods. And we’re not done, since it also allows creating some visually-appealing opt-in forms or integrating any other of them in your site, including comment, contact or checkout forms.

It’s a developer friendly plugin, well documented, with a knowledge based updated daily. You can connect it with your MailChip account in just a few seconds, while the seamless integration with several plugins, including WooCommerce and many others, and the multitude of available add-on plugins make it an excellent choice for any email marketer.

PROs CONs
Periodic updates Premium version doesn’t justify the price
Free Too simple for advanced users
Excellent support Not able to fully filter spam subscribers

#2 MailPoet Newsletters

MailPoet Newsletters

Looking forward to taking your newsletter game to the next level? The folks over at MailPoet believe that developing them in WordPress should be easy, not hard, and they came up with this pretty nice plugin which should make you forget about complex clients like Aweber, MailChimp and so on…

With a huge list of features, MailPoet Newsletters allows you to create automated emails, post notifications, autoresponders and many more, using a simple and user friendly interface. And things get even better if you opt for the Premium version, but we’ll let you discover those all by yourself…

PROs CONs
Over 70 themes to choose from Subscriber count limited to 200 in free version
Same look, no matter the email client Poor support
Option to fully automatize the sending process Server can work slowly sometimes

#3 OptinMonster

OptinMonster

In an ideal world, all of your website visitors should subscribe to your blog, making your mailing list constantly grow. But we’re far from that world, considering that 70% of the people who leave your site will never come back. Wouldn’t it be nice to convert at least some of them into subscribers?

This is where OptinMonster comes in, helping you grow your list, using popups, floating headers, slide-ins, sidebar forms and much, much more. Combine this plugin with exit-intent technology, page-level targeting and behavior automation and an instant boost in conversion rate should be just a matter of days.

PS: You can integrate the plugin with most email marketing services, which is a huge plus!

PROs CONs
It takes just a few minutes to build forms Free plan doesn’t offer that much for advanced users
Easy integration with email marketing services
Great for A/B split testing

#4 Newsletter

Newsletter

Pretty much the simplest way to create an actual newsletter system for your WordPress blog, this plugin, is perfect for building mailing lists and sending and tracking emails, hassle-free.

It integrates a responsive email drag and drop composer, as well as a customizable subscription widget, page or custom form. And if you want to add a personal touch to your emails, you can choose from quite a few customizable themes! Finally, the subscribers preferences are also excellent to fine-target your campaigns, so there’s no doubt that we’re actually talking about one of the best mailing list plugins!

PROs CONs
Customizable themes Not the best support
Unlimited subscribers with statistics The UI can be a bit complicated
Unlimited emails with tracking Available only in English

#5 Free Tools to Automate Your Site Growth

Free Tools to Automate Your Site Growth

Just like the name says it (which is pretty unusual for a plugin, by the way), this is basically a set of tools for growing a WordPress site and making easier for readers to join your email list and share articles, but it also allows you to optimized with analytics.

To be more specific, we’re talking about List Builder, who can be used for creating a lightbox pop up to build email subscriptions, Share, which is for…well, sharing stuff from your blog, Welcome Mat, displaying a call-to-action for first-time visitors, Heat Maps, Scroll Box, Smart Bar, Highlighter and Image Sharer. Sounds good, right?

PROs CONs
Compatible with most email marketing tools Premium version can be pricey
Receives updates very often The amount of free features is very low
Integrated analytics platform

#6 MailChimp List Subscribe Form

Another plugin for MailChimp users makes it to our list! The whole idea behind it is very simple: you can use it to quickly add a signup form widget to your WordPress site.

After installing the plugin, everything you need to do is log in, using your API key, select your MailChimp mailing list, pick the merge fields and group options, then simply add the widget to your site. Everything is done in less than two minutes, through the WordPress Settings menu, without any editing, so it’s pretty obvious why this plugin made it to our list…

Oh, and the plugin it’s configured in such way to be easily translated, offering support in 22 languages!

PROs CONs
Multiple languages are supported Can slow sites
Very quick setup Can interfere with Yoast SEO
Settings available directly in WP GUI It’s not updated that often

#7 GoDaddy Email Marketing

GoDaddy Email Marketing

You definitely know about GoDaddy, one of the most popular options when it comes to hosting and buying domains, but did you know that they also have a really nice mailing list plugin for WordPress? GoDaddy Email Marketing makes it very easy to start building an email list, in order to send traffic to your website.

You can collect all the email addresses you can, all for free, and send up to 50 emails, in order to try it out. It’s available for free and it offers support for several languages, helping you to reach potential visitors from all over the world. Simple and nice, just how we like it.

PROs CONs
Very easy to use Not 100% stable, so you can expect bugs
Supports several languages No premium version
Includes very practical widget

#8 Email Subscribers & Newsletters

Email Subscribers & Newsletters

Another complete newsletter plugin makes it to our top, this time coming from Icegram. In a nutshell, it allows you to collect leads, send automated notifications via email each time you publish a new blog post, send newsletters (well ain’t this a surprise…) and manage everything in just one place, for a simplified workflow.

Considered by many users as the best email subscriber plugin for WordPress, it offers complex features as well, including an HTML editor, perfect for composing custom newsletters, a double opt-in and single opt-in facility for subscribers, support for localization or internalization, as well as easy integration with plugins like Icegram or Rainmaker.

PROs CONs
Automatically sends messages when you publish a new post Can come with spammy banners in dashboard
Includes HTML editor, for creating custom newsletters Number of forms is limited to one per page
Great looking subscription box

#9 WP Subscribe

WP Subscribe

Ok, so we guess that you’re already convinced that an email list is a priceless asset for any website or blog. And if you don’t want to make things complicated while building it, you should definitely check out WP Subscribe, from MyThemeShope, a cleanly coded, premium subscription plugin!

Currently available for free, this is the only plugin you need to get the perfect subscription forms on your blog or website. Blazing fast, it loads almost instantly and it offers Aweber, MailChip and FeedBurner. Of course, you can completely customize your messages, by changing the text shown in the subscription box, not to mention that it has an eye-catching design and it’s compatible with most SEO plugins.

PROs CONs
Probably the fastest mailing list plugin May not work properly sometimes
Fully responsive May create conflicts with other plugins
Compatible with most SEO plugins

#10 Newsletter Sign-up

With a more than just obvious name, this plugin adds several sign-up methods to your WordPress site, including checkboxes in the comment form, as well as a sign-up form showing in pages, posts or even widget areas.

Compatible with pretty much any third-party email marketing services, including some of the most popular ones, like MailChimp or Aweber, the plugin is easily customizable and, with the right configuration services, you can make it work with any newsletter service you can think of. And the user interface is also very friendly, as you’ll need just a few minutes to figure out how everything works.

PROs CONs
Works with all third-party email marketing services Can be a bit complicated for beginners
Includes several sign-up methods
Very easy to customize

#11 Mail Subscribe List

Mail Subscribe List

Honestly now, the guys who make these plugins really nice some copywriting advice when it comes to naming them… Just kidding, of course, the name doesn’t matter that much as long as it does the job properly and Mail Subscribe list is no exception!

This simple plugin allows visitors to enter their email address and name on your website, being added to your subscribers list, viewable in the WP admin area. Also, you can use the plugin not just for mailing list subscriptions, but for keeping track of the people who visit your website, which is a pretty awesome feature in our book.  But this is not all, since it also includes some customizable options, allowing you to change the way this plugin is displayed.

PROs CONs
One of the simples mailing list plugins Doesn’t receive updates very often
Great customizing options Can be a bit spammy
Allows 3rd party integrations

#12 Popups, Welcome Bar, Optins and Lead Generation Plugin

Popups, Welcome Bar, Optins and Lead Generation Plugin

Talking about creating optins and call to actions, there’s no doubt that Icegram is simply the best choice for this, being able to show them to targeted visitors and eventually convert them to fans or even customers if you’re also selling a product or a service.

However, what we really like about this plugin is that it’s so easy to use that you can completely forget about hiring a developer to do the job. Seriously, it takes just a few minutes to set everything up and wait for the results to start coming.

Besides showing attention grabbing and high converting email optin forms and helping you build your subscriber list, Icegram’s plugin can also display powerful CTA buttons and direct visitors to a page of your choice. This is pretty much the easiest things can get! And it’s far from being everything it can do, but we’ll let you test it and check out the complete feature list all by yourself.

PROs CONs
Includes a lot of message styles Support can be very slow
Great for grabbing visitors’ attention Geo targeting doesn’t work
Lots of customizations are possible

 

And this is where our journey ends. Or, if you want, where our list of the best WordPress mailing list plugins comes to an end. As you can see, building an impressive list of subscribers isn’t such a difficult job as it might seem, as long as you pick the suitable plugins. Also, you don’t need to invest a lot of money for this, since all these plugins have a free version, with enough features to kickstart your mailing list building mission.

What do you think about our selection? Which one of these plugins are you planning to use and why? Also, are there any plugins which should’ve been present in this top and we somehow missed them? Let us know your thoughts, by dropping a few lines in the comments section below!

PS: One last advice, before leaving you guys to explore the list. Never, but never buy mailing lists. They’re pretty much useless, since none of those users are targeted. You’re welcome!

Actives Reviews Unique Features Pricing Range
 

MailChimp for WordPress

 

800,000+  ⭐⭐⭐⭐⭐ ·         Connects with MailChip account in seconds

·         Goog looking signup forms

·         Several add-on plugins available

Free – $99.00
 

MailPoet Newsletters

 

300,000+  ⭐⭐⭐⭐⭐ ·         Drag and drop newsletter editor

·         Integrated autoresponders

·         Over 70 themes included

Free – $399.00

 

OptinMonster

 

300,000+  ⭐⭐⭐⭐ ·         Includes popup plugin

·         Features exit-intent technology

·         Advanced page level targeting

Free

 

Newsletter

 

200,000+  ⭐⭐⭐⭐ ·         Unlimited subscribers with statistics

·         Unlimited emails with tracking

·         Customizable subscription widget

Free

Free Tools to Automate YourSite Growth

100,000+  ⭐⭐⭐⭐

·         Heat maps

·         Welcome Mat call-to-action

·         Smart Bar

Free

 

MailChimp List Subscribe Form

 

100,000+  ⭐⭐⭐ ·         No file editing is required

·         Can be translated instantly

·         Allows new translations to be added

Free

 

GoDaddy Email Marketing

 

100,000+  ⭐⭐⭐⭐⭐ ·         Allows adding new forms automatically

·         Unlimited signup forms can be inserted

·         Custom signup forms can be added

Free

 

Email Subscribers & Newsletters

 

80,000+  ⭐⭐⭐⭐ ·         Allows collecting leads easily

·         Sends automatic updates when a post is published

·         Ability to control user access

Free

 

WP Subscribe

 

40,000+

 ⭐⭐⭐⭐ ·         The only free all-in one plugin, integrating Aweber, MailChimp and FeedBurner

·         Fully responsive

·         Can be customized with CSS

Free

 

Newsletter Sign-up

 

30,000+

 ⭐⭐⭐⭐⭐ ·         You can embed sign-up forms in posts

·         Easy customizable newsletter sign-up form widget

·         You can add a sign-up checkbox to the comment form

Free

 

Mail Subscribe List

 

20,000+  ⭐⭐⭐⭐ ·         Several customizable options included

·         Very easy to use shortcodes

·         Can be used for more than just mailing list subscriptions

Free

Popups, Welcome Bar, Optins and Lead Generation Plugin

 

30,000+  ⭐⭐⭐⭐⭐ ·         Multiple message styles available

·         Includes attention grabbing toast notifications

·         Includes slide-in messages

Free

Top 13 WordPress Search Engine Optimization Plugins

Top 13 WordPress Search Engine Optimization Plugins

We’ve reached a point in which almost anybody can build a website, as a lot of free content management systems, like WordPress, by far the most popular option, are available, offering pretty much all the resources needed for starting a website from scratch. However, if you want to attract visitors to your new site, you also need to do a little magic, going by the name of search engine optimization.

Even though at first it sounds complicated, we have some good news for you: it’s not. Sure, we’re talking about some basic principles, which can be easily implemented into a WordPress website, using some really nice plugins. Since you’re already here, reading this, we’re going to presume that you are aware what we’re talking about and tell you that we’re not done with the good stuff!

After doing a quick research, we’ve managed to put together a list with some of the best WordPress SEO plugins you can currently download, both free and paid, which will definitely come in handy for anybody trying to improve their presence in Google by optimizing their content and not only. Because hey, this what we’re after, right?

Therefore, without much further ado, let’s see what we’ve come across…

#1 All in One SEO Pack

all in one seo pack

First introduced back in 207, the All in One SEO Pack is what we highly recommend for all beginners since it has everything one needs in order to start optimizing a WordPress website. Of course, experienced users and developers aren’t ignored either, since it also includes a lot of advanced options, as well as an API.

Otherwise, the Pack offers XML Sitemap support – because we all know how important submitting a sitemap to Google is – as well as AMP and Analytics support. Custom Post Types and Advanced Canonical URLs can be easily set and attachment pages can be redirected to the parent post, while one of the features we really like is the one noticing search engines about all the changes you make to your site. Awesome, huh?When it comes to content, the All in One SEO Pack is able to optimize your titles, generate meta tags automatically and avoid duplicate content, so you won’t have any issues with Google. Basically, it’s just what a beginner

When it comes to content, the All in One SEO Pack is able to optimize your titles, generate meta tags automatically and avoid duplicate content, so you won’t have any issues with Google. Basically, it’s just what a beginner needs since there’s no actual need to look at the options. Just install it and let it work its magic! As for advanced users, you will be delighted by the multitude of fine tuning options you have!

PROs CONs
Very easy to use Free users don’t receive support
Free Some users reported issues with the site speed
Open API for developers No refund policy for the paid version

#2 Yoast SEO

yoast SEO

If the first plugin in our list is mostly for beginners, Yoast is taking it one step further, being the number one choice for tons of blogs, all across the web. After all, it has more than 3 million installs, so this says a lot about this quality of this WordPress SEO plugin.

The plugin will help you write better content, as well as optimize your snippets, while the Page Analysis functionality is great for spotting any SEO mistakes in an article. And we’re not done, since Yoast also offers technical WordPress SEO optimization, the possibility to control the pages Google shows in SERPs, Breadcrumbs, XML Sitemaps and finally, edit your .htaccess and robots.txt files, as well as tweaking your social media integration.

PROs CONs
Availability in a lot of languages The XML Sitemap feature can’t cause conflicts
Free Bad support for other languages
Excellent for content writers The amount of notifications is too big

#3 Broken Link Checker

broken link checker

Even though we all hate it, it happens and we must deal with it: links get screwed sometimes. But this plugin is exactly what you need for such problems, being able to monitor your blog, looking for broken links and warning you if it comes across them.

Basically, after installing it, the plugin will go through all your posts, bookmarks and pretty much all the content, analyzing the links. Then, it can see if each link it discovered works properly and, as soon as it’s done checking, it will display all the broken ones in its widget. And this is just a brief presentation of its real powers since its functionality is way more complex than this!

PROs CONs
Advanced filtering options for results Can be slow, depending on the size of the site
Highly configurable Some users claim that it doesn’t report properly
Can send notifications via email Can cause performance issues

#4 SEO Ultimate

seo ultimate

Considered as one of the best alternatives at Yoast, SEO Ultimate is an all-in one plugin, with a lot of incredible features, including an advanced Title Tag Rewriter, a Meta Description Editor, Rich Snipper Creator, Author Highlighter, our favorite, the Deeplink Juggernaut, and many, many more. Seriously, you will need some time in order to see how awesome all these features are!

Another plus of the plugin is the interface, which is definitely one of the cleanest we’ve ever seen, without any useless additions, integrating perfectly into the WordPress dashboard. Oh, and it doesn’t ask for donations, something pretty rare when it comes to such awesome plugins!

PROs CONs
Incredibly big number of options The Support can be slow sometimes
Premium Support is available Some users claim about bugs
Exclusive features for the Premium version A bit too complex for beginners

#5 AMP

amp

Lately, Google started putting a huge price on site speed. And this totally makes sense, considering that the number of mobile searches is already bigger than the ones made from desktops. And yes, speed is also a very important ranking factor, so we guess it’s obvious why the Accelerated Mobile Pages is a must for any WordPress blog, right?

Keeping it short, the plugin simplifies your blog’s pages, making them load instantly. And it’s not changing them completely, since it actually generates AMP-compatible versions, accessible by appending /amp/ at the end of the URL. Simple and useful, we’d say!

PROs CONs
Great for giving your rankings a small boost Support isn’t provided yet
Very easy to implement Can lead to search console errors
Improves user experience on mobile May not work on some sites

#6 SEO Redirection Plugin

seo redirection plugin

Just like its name says it, this plugin deals with 301 redirections and it also keeps track of 404 errors, allowing webmasters to build and manage redirections with ease. It’s extremely useful when it comes to migrating pages from one website to another or changing the directory of a WordPress site.

Recently, the SEO Redirection Plugin received a pretty big update, which includes tons of new features. For example, you can now build all types of redirections for your website, like 301, 302 or 307, very easy, as well as redirect posts and pages that were published, saved as drafts or deleted from its edit page directly. Oh, and it has a very friendly user interface, making it very easy for beginners to check it out and get familiar with it.

Oh, and it has a very friendly user interface, making it very easy for beginners to check it out and get familiar with it.

PROs CONs
Very easy to use interface It can interfere with plugins with similar features
Multiple redirecting options Some features can be confusing for beginners
Access to full logs for all redirected URLs Sometimes it’s a bit slow

#7 All In One Schema.org Rich Snippets

all-in-one schema.org rich snippets

If you want to have a serious advantage over your competitors, you should seriously consider Rich Snippets! And the best way to implement them is using Schema.org’s markup system. At first, the whole process may look a bit complicated, but once you install the plugin, things will become way easier.

Your pages will have a short summary in the SERPS, with a nice format, including author photo, star ratings or any other features you choose to include. And believe us, people are way tempted to click on a Rich Snippet than on a regular result!

PROs CONs
Great for increasing CTR Technical support can be very slow
Will help you rank higher in search results Some categories are missing
Supports multiple types of schemas Ratings don’t work for all types of pages

#8 SEO by Squirrly

seo by squirrly

A great alternative to the first plugins in our top, SEO by Squirrly helps you write search-engine friendly content and, most important, human-friendly! It’s excellent for improving your rankings, not to mention its ability to show SEO status and deliver a weekly audit.

We really like how the interface lights up green while you’re editing the text, telling you that what you’re doing is good. Also, you know when the piece of content you’re working at is perfect for publishing, being 100% optimized, thanks to the same feature!

PROs CONs
Works with Yoast or All In One SEO Some features need improvements
Recommended by experts The paid version is expensive
Includes copyright-free images for your posts Can cause some issues with the titles

#9 Integration: Yoast SEO & qTranslate-X

Even though it’s still under development, the plugin is perfect for enabling qTranslate-X multilingual framework for Yoast’s SEO package, maintaining dynamic multilingual content on a WordPress site. And this sums it up pretty well if you ask us!

However, it’s worth mentioning that you shouldn’t ignore the scenario in which you’re dealing with some issues, as some of them haven’t been fully fixed by the developers. But still, it’s a great choice for anybody looking forward to offering the best content in several languages!

PROs CONs
Page Analysis is not fully integrated
Still a work in progress
May not be compatible with all Yoast versions

#10 All in One Webmaster

all in one webmaster

Again, since you’re reading this article, we’re pretty sure that you are aware of the importance of Webmaster Tolls when it comes to maintaining a website, no matter if we’re talking about those provided by Google, Bing or even Yahoo.

As for our magical tool, it has a lot of super powers, being able to add the requested meta tags into the header, as well as JavaScript code to the footer of your blog, allowing you to easily integrate them. And this is not everything at all, but we’ll let you discover all the features by yourself. And as a side note, developers promise that there’s even more to come with the next releases!

PROs CONs
Webmaster options for most search engines You may encounter some bugs
Provides Facebook page insights
Allows sitemap submission

#11 WooCommerce – All in One SEO Pack

woocommerce all in one seo pack

A must for anybody using the All In One SEO Pack Plugin on a site using WooCommerce in order to sell stuff online, as it displays the SEO Pack’s dialog on the Add/Edit Products screen within the e-commerce plugin.

And believe us, it does a great job, allowing you to add, edit or manage the meta details of all the products, including the title, description, keywords, title attributes, menu titles or even disable the product. Simple and efficient!

PROs CONs
Very easy to integrate and use It wasn’t updated recently

#12 Glue for Yoast SEO & AMP

glue for yoast seo and amp

Another plugin connecting to incredibly useful plugins makes it to our top. As you already know, Google is currently putting a lot of effort into its Accelerated Mobile Pages project (and yeah, there’s a special plugin for this above), but the thing is that these pages also need some optimization, even though they’re incredibly simple, providing just the essential information.

Glue integrates Yoast SEO into your WordPress site’s AMP pages, making sure that the date is implemented correctly, providing a simple way to customize them. We’re talking about colors and link styles, which are excellent features for maintaining the feeling of your main pages on these simplified versions.

PROs CONs
Very easy to integrate and use A bit difficult to figure out how to use it
Includes a design tab, for tweaking multiple website looks-related aspects May feel incomplete for advanced users
Doesn’t work with images

#13 Greg’s High Performance SEO

Last but not least, we have a very interesting WordPress SEO plugin claiming that it’s one of a kind! To be more specific, it offers direct control over more than 100 on-page features, being intended for anyone who wants to make all their pages search-engine friendly. And it loads just ~700 lines of code for each page view, which is great!

It’s suitable for both advanced marketers and beginners, aiming for a top way of optimizing WordPress-based websites, also being able to configure important SEO characteristics. And, as a final bonus, it plays along nicely with most plugins you can think of.

PROs CONs
Comes with a 6000-word user guide You can’t find support on WordPress forums
Great for beginners, as well as professionals Not for anybody, due to the complex amount of features
Full Support is offered

Conclusion

And there you have it guys! 13 of the best WordPress SEO plugins you can currently try, at least in our opinion.

Ain’t this whole entire WordPress thing beautiful? Seriously, after checking out the plugins presented above, you will see that with a bit of research, search engine optimization – or at least the basics – can be child’s play! Everything you need to do is play a bit with each of them, test the features and understand exactly how they work and, in short time, you will be able to master WordPress. And, of course, the results won’t cease to appear, helping you surpass your competitors in rankings.

What do you think about our picks? Which one of these are you willing to try and which ones are you already familiar with? Oh, and if you know any other great WordPress SEO plugins, make sure you let us know about them, by dropping a few lines in the comments section below!

Actives Reviews Unique Features Pricing Range
 

All in One SEO Pack

 

3+ million

 ⭐⭐⭐⭐
  • Integrates Google Analytics support
  • Integrates Google AMP support
  • Best choice for beginners

Free – $419.00

 

Yoast SEO

 

3+ million

 ⭐⭐⭐⭐⭐
  • Page Analysis feature
  • Integrates technical WordPress SEO
  • Most advanced XML sitemap functionality

Free – $69.00

 

Broken Link Checker

 

500,000+  ⭐⭐⭐⭐
  • Monitors links in your posts and more
  • Special dashboard for notifications
  • Highly configurable

Free

 

SEO Ultimate

 

200,000+  ⭐⭐⭐⭐
  • Integrated title tag rewriter
  • Integrated meta description editor
  • Rich snippet creator

Free

 AMP 100,000+  ⭐⭐⭐
  • Very easy to implement
  • Gives your website a small boost
  • Improves user experience on mobile

Free

 

SEO Redirection Plugin

 

60,000+

 ⭐⭐⭐⭐
  • Allow building all types of redirection
  • Advanced control panel
  • Offers full logs for all redirects

 

Free

 

All In One Schema.org Rich Snippets

 

50,000+

 ⭐⭐⭐⭐
  • Improves your site’s position in ranking
  • Helps Facebook display proper information when users share your links
  • Supports several types of Schemas

Free

 

SEO by Squirrly

 

30,000+

 ⭐⭐⭐⭐
  • Provides SEO advice as you’re writing
  • Excellent for beginners
  • Sends audit reports over email

Free

 

Integration: Yoast SEO & qTranslate-X

 

30,000+

 ⭐⭐⭐
  • Translates incredibly accurate

Free

 

All in one Webmaster

 

20,000+

 ⭐⭐⭐
  • Includes various Analytics options
  • Provides Facebook insights
  • Allows sitemaps submission

Free

 

WooCommerce – All in One SEO Pack

 

20,000+

 ⭐⭐⭐⭐
  • Significantly improves Yoast’s functionality
  • Great for ecommerce businesses
  • You can manage all products

Free

Glue for Yoast SEO & AMP

 

30,000+

 ⭐⭐⭐⭐
  • Integrates Yoast into AMP pages
  • Allows customization of AMP pages
  • Allows you to keep the same look for AMP pages as the blog

Free

 

Greg’s High Performance SEO

 10,000+  ⭐⭐⭐⭐
  • Can be used for configuring important SEO features
  • Includes automatic conflict checker
  • Support for legacy SEO plugins
 Free
New Release Available: WordPress Mobile Pack PRO 1.1

New Release Available: WordPress Mobile Pack PRO 1.1

We are updating the WordPress Mobile Pack PRO plugin to version 1.1 and here is an overview of the latest changes:

  • We have modified the way pages & sub-pages ordering is handled on the mobile version (see ‘Content‘ tab). The plugin will use the same order that you have set for your desktop pages, only now you’ll need to edit it from the ‘Pages’ administrative panel.
  • The Mosaic and Obliq themes now include support for sub-menus.
  • We have added the option to disable or enable the “Visit website” link from the mobile web application (see ‘Settings‘ tab).
  • You can now choose the number of posts to be displayed per card (see ‘Settings‘ tab). This option is available for the Base, Mosaic, Obliq and Folio themes.

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